The perception of unfamiliarity or distinctiveness in the appearance of Jehovah’s Witnesses often stems from adherence to specific dress and grooming standards, alongside cultural practices that differ from mainstream societal norms. These standards and practices are rooted in their religious beliefs and interpretations of scripture. For instance, modest attire, avoidance of overtly fashionable trends, and a generally conservative presentation contribute to an external image that can be viewed as atypical by those outside the faith.
The significance of these outward expressions lies in the desire to reflect their understanding of Christian principles of modesty, respect, and separation from what they perceive as the negative influences of the world. Historically, maintaining a distinct identity has been a characteristic of many religious groups, and for Jehovah’s Witnesses, this visual differentiation serves as a constant reminder of their commitment and beliefs. It also functions as a means of identification amongst themselves and to potential members of their community.