The practice of lightening the skin in the perianal region involves the application of chemical agents to reduce the melanin content. Melanin is the pigment responsible for skin color. The resulting effect is a perceived brightening of the skin tone in the targeted area. It is typically a cosmetic procedure, undertaken for aesthetic reasons.
Motivations for pursuing this treatment vary. Some individuals seek to address perceived hyperpigmentation, believing lighter skin is more aesthetically pleasing or desirable. Societal beauty standards that privilege lighter skin tones can influence this decision. Historically, cosmetic procedures altering skin pigmentation have been linked to cultural ideals and perceived attractiveness, affecting self-esteem.