The term refers to the transitional periods between peak and off-peak times for travel and tourism. These periods, typically spring and autumn, experience a decrease in both visitor numbers and prices compared to the high season. Imagine a ski resort: the period just after the snow melts but before summer hiking is in full swing, or just before the first snowfall of the year these would be considered the transitional or “shoulder” periods.
The significance of these periods lies in their affordability and reduced crowds. Travelers can often find lower prices on accommodations and activities, enjoying a destination without the congestion typical of its busiest times. Historically, these periods were simply times of reduced activity. However, modern tourism strategies have increasingly focused on attracting visitors during these months through targeted marketing and unique offerings, recognizing the economic potential they hold. For example, destinations may promote special events or festivals tailored to the season to encourage travel.