The return of pumpkin-flavored offerings at Dunkin’ represents a seasonal marketing initiative centered on capitalizing on consumer demand for autumnal flavors. This period typically involves the reintroduction of beverages and pastries featuring pumpkin spice, catering to individuals who associate the flavor profile with the fall season.
The annual availability of these items provides a boost to Dunkin’s sales and brand recognition during the late summer and early fall months. The strategic timing often aligns with the perceived start of the autumn season, even prior to the official autumnal equinox. Its significance lies in leveraging a well-established consumer preference and generating heightened interest in the brand during a specific time frame.
