The practice of giving a gift to a woman after she has given birth, a token of appreciation for the effort and endurance of childbirth, has become increasingly common. The precise origins of this tradition are difficult to pinpoint, lacking a clear starting date, though the concept is rooted in acknowledging the physical and emotional challenges experienced during pregnancy and labor.
Examining the historical context reveals that celebratory gifts following childbirth are not entirely new. Cultures throughout history have observed rituals and gift-giving practices surrounding the arrival of a newborn. However, the modern iteration, often involving jewelry or luxury items, likely gained momentum alongside increased consumerism and marketing efforts targeting new parents in the late 20th and early 21st centuries. Factors contributing to its prevalence include evolving societal norms around expressing gratitude and celebrating milestones, as well as the influence of media portraying affluent lifestyles.