The absence of the television series “Yellowstone” on the Paramount+ streaming platform is primarily due to existing broadcasting agreements and corporate structures within ViacomCBS (now Paramount Global). “Yellowstone’s” initial distribution deal predates the launch of Paramount+ and was structured to benefit the Paramount Network cable channel, as well as the streaming service Peacock.
This decision stems from a strategic effort to bolster viewership and advertising revenue for the Paramount Network. By reserving the initial broadcast rights and maintaining control over subsequent traditional syndication deals, the media conglomerate maximizes income streams beyond the direct subscription model of Paramount+. This approach, while seemingly counterintuitive in the age of streaming dominance, reflects established media business practices and pre-existing contractual obligations.
