In Google’s search results, certain portions of the displayed text appear in a distinctive hue. This coloration primarily serves to highlight terms that directly match the user’s search query. For instance, if a user searches for “best hiking boots,” the words “best,” “hiking,” and “boots” may be presented in this color within the search snippets and the titles of the listed web pages.
This visual emphasis offers several advantages. It swiftly draws the user’s attention to the sections of the search results that are most relevant to their inquiry. This targeted highlighting improves the efficiency of information retrieval and significantly enhances the overall user experience. This practice has evolved alongside search engine algorithms, becoming a standard feature intended to quickly guide users to the most pertinent information.