The individual known professionally as Frankie Beverly was born Howard “Butch” Tate. His decision to adopt a new stage name stemmed from a desire to rebrand himself and his musical identity as his career progressed. This shift coincided with the development of a distinct musical style and a desire to establish a unique persona within the industry.
Selecting a different name provided a clean slate, allowing the artist to distance himself from previous affiliations and experiment with new creative directions. The name Frankie Beverly also played a role in projecting a specific image and sound, contributing to the band Maze’s overall appeal and brand recognition. This strategic move is common in the entertainment industry, offering a pathway to renewed visibility and a fresh audience.
