The establishment of the Crunch fitness franchising system occurred in 1989. This marked a significant expansion of the Crunch brand beyond its initial single location.
The adoption of a franchise model provided a vehicle for rapid growth and increased brand recognition. This strategy allowed the fitness chain to leverage the capital and entrepreneurial spirit of individual franchisees, facilitating market penetration and broader accessibility of the Crunch fitness experience. The year of its implementation is a key milestone in its history.
