The term refers to a method of hair removal that eliminates all or nearly all pubic hair. This grooming practice typically involves removing hair from the front, back, and everything in between, leaving a smooth, bare result.
The waxing style gained traction in the late 1980s with the arrival of Brazilian sisters in New York City who established a salon specializing in this particular hair removal technique. It’s important to note, despite the association with the South American nation, no evidence suggests this grooming originated there. The name simply stuck because of the Brazilian origin of the salon founders who popularized it in the United States. The benefits of the technique include long-lasting smoothness and freedom from daily shaving, leading to its enduring popularity.