The timing of a BeReal notification each day is unpredictable and varies. The application sends a daily alert at a random time, prompting all users to capture and share a photo within a two-minute window. This spontaneity is central to the application’s core function of presenting an unedited, authentic snapshot of daily life.
This element of surprise aims to foster genuine content creation, differentiating it from heavily curated social media platforms. The lack of a fixed schedule discourages pre-planning and encourages users to share spontaneous moments. This approach contributes to a more realistic depiction of users’ experiences, reflecting daily routines and activities as they unfold.